Hope you all are well & doing good. Today I’m going to review the “Content Marketing Toolkit by SEMrush”. Undoubtedly, Semrush is the great application to analyze your website, tracking competitors. But do you know, SEMrush content marketing toolkit is just amazing that makes content marketing so easy. Yes, you can plan, create as well as easily and effortlessly track your content. Here’s the ultimate & genuine review of SEMrush Toolkit along with its cool features, pricing and so on.
If someone asks who’s KING in digital marketing, the only answer is CONTENT. Isn’t it? I believe you all must agree on this point.
It doesn’t matter which industry (Blogging, Social Media, Paid Advertising, Content Writing) you’re in, if you aren’t creating useful and engaging content they are not going to be entertained and you’ll be unable to make profit. Correct me if I AM WRONG!
Creating high-quality content is always a big problem that most content marketers and bloggers face. Well, but with SEMrush content marketing toolkit this problem will be solved.
To create better, engaging and awesome content you must work with RIGHT content marketing tools. With SEMrush content marketing tool you can do topic research, content creation as well as easily tracking your content’s performance.
This tool has been excellently designed. You can get trending topics for new content as well as you can improve your existing content plan. Find content gaps, or research, write and easily audit content.
In this detailed and in-depth review of SEMrush content marketing platform, we’ve discussed its cool features, pros as well as cons. Let’s get started!
SEMRush Content Marketing Toolkit is well designed tools to help the content marketers, bloggers or digital marketing professionals to manage their tasks as well as create content that will be highly engaging.
SEMrush content marketing tool can be used for topic research, content optimization as well as content performance tracking and so on. In short we can say, it’s an all-in-1 tool for content marketer.
Awesome features of Content Marketing Platform from SEMrush.
- Conduct topic research
- Perform content audits
- Brand Monitoring
- Post Tracking
- Access to Marketing Calendar
- SEO Content Template
- SEO Writing Assistant
Whether you are creating new content or working on existing content SEMrush content marketing toolkit is the complete tool you need at this moment.
So what are you waiting for?
SEMrush Topic Research Tool - Way to Find Traffic Generating Post Ideas
Being a content marketer or a blogger, topic research especially that can generate good numbers of traffic is a big task or can be a headache. I too am stuck sometimes finding relevant topics but thanks for SEMrush content marketing toolkit – Topic Research features that make it quite easy. Even if you’re a beginner-level marketer, you know the importance of content marketing.
SEMrush topic research tool greatly helps you discover the most popular as well as trending topics associated with your keyword and we assure you, you’ll be out of content ideas.
What you’ve to do:-
- Enter the topic or keyword in the search bar
- Enter your target country, region, city, and language
- Click on the get content ideas button.
And BOOM, a number of topics are ready for you.
SEMrush thoroughly explores its database and generates the most relevant topic ideas for a few seconds. You’ll also get ideas for:
You can also explore the subject research tool via functions like:
The best part is that you can prioritize your content ideas according to:
- Keywords Volume
- Keywords Difficulty
- Topic Efficiency
Want to spy on your competitors’ domain? Enter the domain below & see magic:
SEMrush SEO Content Template: Effortlessly Create SEO-Friendly Content
So, you’ve learned how to find topics for your next article. Well, finding great topic ideas is the primary thing but creating a well-optimized SEO-friendly content is very important to rank in Google or other search engines.
Fortunately, SEMrush content marketing toolkit offers you “SEO Content Template” that is going to help you create well-structured as well as SEO-friendly content easily.
What you’ve to do:-
- Enter a keyword you want to rank.
- SEMrush will analyze content on Google’s top 10 ranking pages.
- Now you’ll get recommendations to create a better piece of content.
So, let’s start.
- Enter your target keywords.
- Choose your preferred country, city or region.
- Now click on the “Create SEO Template” button.
It will start analyzing your top ranking rivals for your target keywords as well as show Key recommendations (based on your Google top 10 rivals).
These suggestions are very good. You should always focus on these key recommendations to create a perfect SEO-friendly copy.
You’ll also discover semantically related keywords as well as backlink sources and the best recommended text length.
Not limited to this, If you scroll further down, you’ll also get the best recommendations so that you can create a perfectly optimized blog post.
SEO Writing Assistant: For The Best SEO Recommendations
As the name suggests, it helps with your content writing. Yet another awesome tool of SEMrush content marketing toolkit that thoroughly checks if your content follows the best SEO practices.
It provides you with the best suggestions to optimize your content. These suggestions are based on Google’s top 10 ranking pages targeting your focused keywords and the targeted location. So, you just need to set your target keywords in order to get the best recommendations. These recommendations greatly help in improving organic ranking.
SEMrush also offers an in-built SEO writing assistant editor. Here you can copy paste your text in order to find the best SEO practices. Additionally you can grab their add-on for WordPress. Add-ons for Google Docs are too available for free.
Following SEO writing assistant, you will get the following benefits:
- Readability (you’ll get to know overall readability score along with the word count, title issues as well as content issues)
- SEO (it gives you multiple targeting keywords along with recommended keywords. You’ll also get their metrics such as difficulty score, link issues etc)
- Tone of Voice (so that you can maintain consistency)
- Originality (can be used as a plagiarism checker)
Simply, this monitors the entire web for “mentions”.
The tool is much capable of monitoring the internet (blogs/websites), forums, Tweets as well as Instagram!
You can also set any keyword that needs to be monitored.
Here are some of the benefits of using Brand Monitoring.
- You can track anything from your website name, brand, app or product. Whenever someone mentions you, you’ll be notified.
- You have a chance to use it to turn mentions into links. Suppose if someone’s mentioned your brand but not included link, you can simply send an email pitch to get a link.
- The best thing, you can easily find influencers and track their mentions. For example, I’ve set “semrush” as the keyword I wish to monitor.
Along with the keywords “semrush” mentions it also shows the strength of the domains mentioning them. The domain metrics include the Authority Score, and the traffic (Low, High or Medium) on it.
Also, it will show the “estimated reach” calculated on a domain’s traffic and some other factors. When monitoring Twitter, it will also show the no. of tweets/followers.
How mentions can benefit you?
You can decide which mentions are worth pursuing, and which aren’t so important. All you can do is e-mail to get a backlink in return. It’s one of the easiest and most rewarding ways to get backlinks, for free!
SEMrush Marketing Calendar: Best Way To Create an Editorial Plan
So far we’ve discussed a lot about the SEMrush Content Marketing Toolkit. Let’s move on to another impressive feature i.e Marketing Calendar.
It’s simply an organization and productivity tool that greatly help you manage your cool content ideas in a calendar. You can easily create campaigns (projects), then tasks for those awesome projects. You can also set deadlines, assign tasks to the team members as well as attach files to tasks. Not only that you can also leave comments & feedback etc.
What more do you need?
You can use SEMrush Marketing Calendar for:
- Consistent blog posting frequency.
- Save all your content ideas at one place.
- Avoid publishing similar types of content.
- Create a content strategy
- Schedule your posts months in advance
SEMrush Content Audit Tool: Ways to Improve Your Content
Content Audit is the final and the best feature that SEMrush Content Marketing Toolkit offers.
Connect your GSC (Google Search Console) as well as GA (Google Analytics) to get more out of the Content Audit tool from SEMrush.
It offers a very detailed insight into the website for each individual URL/page on the domain. It also shows the number of shares, sessions, backlinks, bounce rate, and search queries etc. Its content analyzer lets you analyze the specific pages on your website.
Two main functionalities including;
- Auditing your on-page website’s content.
- Auditing your off-page content.
Based upon the data, you can either update your old content as well as it will help you develop a new content strategy in order to boost your overall conversions.
Once you run the SEMrush content audit tool, it will list all the available content on your website. You can analyze each one of them as well as check the workflow status to see the status of your blog posts.
It will display all the important on-page factors like H1 tag, author, word count as well as total social shares and so on.
You can also measure impact with their “Post Tracking” features.
Post Tracking is an integral part of the Content Audit tool. It helps you easily measure your off-page content impact.
Pros & Cons: SEMrush Content Marketing Toolkit
- You’ll find excellent topics or the content ideas in any niche using Topic Research Feature.
- SEO Writing Assistant improves your readability score. It also helps in optimizing your content.
- You’ll get better SEO recommendations so that you can create more SEO-friendly content using SEO Content Template.
- Effortlessly analyze your own or your competitors’ mentions online with Brand Monitoring.
- Plan and schedule your content using the Marketing Calendar feature.
- Improve your overall content and get social shares and organic traffic using SEMrush Content Audit tool.
- The only cons, you’ll get full access with a higher end plan (Guru or Business).
SEMrush currently offers 3 monthly subscriptions:
- Pro – $99.95 per month
- Guru – $199.95 per month
- Business – $399.95 per month
Save more by going with their Annual plans. You can save 16% on all their 3 plans. Annual billing structure:
- Pro – $83.28 per month
- Guru – $166.62 per month
- Business – $333.28 per month
Want to try SEMrush free for 14-days?
Conclusion: Is SEMrush Content Marketing Toolkit Worth?
Undoubtedly content marketing is the most effective digital marketing technique.
Your content has to be reader friendly and exceptional in quality and in that way you can stand out among your competitors.
SEMrush Content Marketing Toolkit makes it easy for you. You’ll get a number of ideas to write a perfectly optimized content as well as you can track its performance. What more do you want?
We would love to know your thoughts on the SEMrush content marketing platform.
Share your views in the comments below.
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